User-generated curation: the future of social brands
There’s definitely a lot for brands to get excited about when it comes to user-generated curation (UGC) for the good of marketing. Content marketing has become the ultimate buzzword but there is...
View ArticleWhy you should shun Facebook and Twitter for calmer technology
Our increasingly visual culture has led us to become immune to the vast majority of visual signals present throughout our daily lives. For brands it is often difficult to make products or advertising...
View ArticleFacial recognition: is it nearly here?
This year we have already seen some exciting technologies announced at the Consumer Electronics Show, Mobile World Congress and SXSW, to name a few. Some of those innovations have been discussed a lot...
View ArticleBrands taking tech into their own hands
It was only a few weeks ago that Tesco launched its Hudl tablet (pictured) and Argos has just launched MyTablet this week. It’s fair to say that everyone wants a piece of the tech pie. And the pie is...
View ArticleHigh street banks must play digital catch up
Technology is transforming the retail banking sector with the Payments Council predicting that mobiles alone will account for an astounding £1.5 billion pounds worth of transactions a year by 2022. In...
View ArticleFive ways Wimbledon is getting social
This year is set to be Wimbledon’s most social yet. It has a digital audience of 20 million, but only 500,000 people will actually get to go to the championship. The tournament has invested a huge...
View ArticleFive steps to digital transformation
(Airbnb/YouTube) Digital transformation is everywhere. There is a huge shift in digital towards businesses that understand collaboration, connection and advocacy. Brands need to look at their future in...
View ArticleForget digital detox, marketers can use technology to improve summer holidays
School’s out for the next six weeks or so and, while parents are making plans to keep everyone out of trouble, the likes of Airbnb and Trip Advisor are using technology to provide new experiences to...
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